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Silver Cross
🇬🇧 United Kingdom · Founded 1877
140+ yearsNatural materialsUK brand
The original pram company, founded in 1877, used by the British Royal Family. Heritage hand-built prams still made in Yorkshire. Nearly 150 years of British craftsmanship.
Founder story
Founded in Leeds by engineer William Wilson, who invented the first baby carriage (pram) in 1877. Used by the British Royal Family. One of the oldest pram manufacturers in the world.
Materials
Premium materials across range. Heritage prams use real leather, chrome, hand-stitched fabrics.
Sustainability
Heritage models built to last generations. Some sustainability initiatives.
Ownership
Owned by Waring Equity Group (PE) since 2013
