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Joie
🇬🇧 United Kingdom / Taiwan · Founded 2011
UK brand
UK-designed brand that delivers premium car seat safety and stroller features without the premium price tag. Sister brand to Nuna (same parent company).
Founder story
Created by PHC Corporation with headquarters in the UK. The name means 'joy' in French. Designed to offer premium features at accessible price points.
Materials
Standard materials, OEKO-TEX textiles on some products
Sustainability
Limited public sustainability information
Ownership
Part of PHC (Nuna International) group — same parent as Nuna
